Saiqi Chen, the ups and downs of the business sea for nearly 30 years, the deep cultivation of foreign trade for 20 years, Saiqi Chen actively involved in the change of foreign trade industry, is a pioneer in foreign trade industry.

Mr. Chen founded JUST in 2007. With a deep understanding of the optical fiber product market, she focuses on the development and sales of optical fiber products. Based on the innovative design concept, JUST independently developed optical fiber products and formed patent achievements, and successfully achieved a leading position in the field of optical fiber projects in a very short time, becoming a well-known brand in the field.

In 2012, with the development of Internet technology, e-commerce rose rapidly. By following up the dynamics of foreign markets, Saiqi Chen is keenly aware of the demand potential of personalized customized products in overseas small e-commerce merchants and individual customers. She took the lead in carrying out personalized customization business on the e-commerce platform, and tapped the blue Ocean market by introducing the BtoC model into foreign trade and adopting the customized low MOQ model. At that time, domestic foreign trade enterprises mainly relied on the physical exhibition procurement model, mainly large-scale maritime exports, which was difficult to meet the expectations of emerging overseas customer groups for rapid delivery and personalized customization. Saiqi Chen explored this market space and flexibly expanded international e-commerce channels, making JUST quickly lead the trend and become a pioneer in peers to create customized e-commerce models.

In 2018, with the growing demand for personalized consumption in overseas markets, Saiqi Chen conducted an in-depth analysis of the market. She realized that custom art was the next blue ocean. Based on the strategic vision of the leading edge, Saiqi Chen began to focus on the layout of the custom art field, promote JUST to adjust the business direction, and began to focus on the development and production of personalized clothing accessories, including personalized hat ornaments, picture frames, etc. Through this strategic transformation, JUST has successfully expanded into the emerging market segment of custom art. With strong research and development strength and original design, the company quickly captured the high-end crowd, and emerged in the field of customized artworks at home and abroad, becoming a leader in this market segment.

In 2020, Saiqi Chen will further strengthen JUST's digital and intelligent transformation. She focuses on digital systems and focuses on a series of intelligent systems such as cross-border e-commerce intelligent management platform and intelligent supply chain system, which enables the company to achieve refinement and automation in warehousing and transportation process management. Based on this series of software systems, JUST has further improved the digital management level of the supply chain, successfully built a flexible supply chain, and thus built a core competitiveness in the field of customized electrical goods brands.